Lake Tahoe, CA – Skiers and snowboarders worth their salt have certainly descended an expert-rated run, naked, while simultaneously talking on a cell phone with their mom; however, this act has rarely been captured on film as well as it has in the new movie, G.N.A.R. 

See for yourself by attending the World Premier of G.N.A.R. at the Alpine Meadows Ski Resort base lodge Friday, December 17 at 9pm.  Doors open at 8pm, and the entry fee is a suggested donation. 

What started as a game featuring 20 riders vying for a winner-take-all purse of $25,000 has transferred into a film that’ll likely be dubbed “instant classic.” Edited by filmmaker Scott Gaffney, the movie stars a bevy of local skiers and snowboarders including Ralph Backstrom, Chuck Mumford, George Hjelte, Greg Lindsey, Spencer Cordovano, Mattias Sullivan, Kevin O’Meara, Alex Cox, and Dr. Robb Gaffney; and features archived footage of the inventor of the game and inspiration for the movie, Shane McConkey.  On-camera interviews with the Gaffney brothers, Mrs. Sherry McConkey, and renowned photographer, Grant Kaye, set the bar for what is sure to become the ski and snowboard industry’s all-time funniest movie.

G.N.A.R. the movie was inspired by G.N.A.R. the game.  Included as the final chapter of the book, Squallywood (penned by ski legend Robb Gaffney), G.N.A.R. was written by the late great Shane McConkey as a way to simultaneously celebrate and make a parody of skiing and snowboarding’s most treasured holy grails: hilarious antics, shellacked bravado, embarrassing your friends and yourself for a laugh, good-natured competition, and of course, naked skiing. 

Also consistent with the game, G.N.A.R. documents some of the west coast’s most coveted steep lines and deep powder stashes guaranteed to resonate through the audience.  

Important movie premier details:

G.N.A.R. is intended for mature audiences, due to nudity (albeit good natured), the “s” word (used 79 times excluding opening credits), and a few acts which have resulted and will continue to result in arrest (please do not scale the wooly mammoth statue at a certain central California resort).  Those who have aversion to snowlerblading or monoboarding should also not attend.  Movie-goers can look forward to delicious beverages presented at the Alpine Meadows lodge, with names honoring various attributes of G.N.A.R., the game.   

For additional information about the movie premier, G.N.A.R., please call the Alpine Meadows events department at 530.581.8332 or visit 

Ranked as a top winter resort by SKI Magazine, Alpine Meadows Ski Resort blends an authentic mountain experience with cutting-edge technology to enhance the guest experience.  Focusing on online savings programs, Alpine Meadows offers guests everyday ticket savings with adult prices starting at $50 for winter 2010/2011.  Alpine is situated in the picturesque Tahoe National Forest and offers skiers and snowboarders 2,400 acres of terrain.  With 14 lifts, more than 100 trails, and majestic views of Lake Tahoe, Alpine Meadows is accessed via Interstate 80, 45 miles west of Reno, NV and 200 miles east of San Francisco, CA.  Alpine Meadows’ parent company is San Francisco, California based JMA Ventures, LLC.  JMA is a full service real estate investment firm, serving as managing member of over $500 million in existing projects. Visit or call 530-583-4232 for more information about Alpine Meadows.